1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations. (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges. etc.)
[Option1
dissatisfaction → translated the tool
“Brand experience”
The 3-D foot scanner → Footscan™ unit
Matching matrix software
“Consumer preferences”
Pricing and Product
Customized version of product sold for a 30% to 50% price premium over the catalog price
Product offering was expanded into running shoes (Berlin Marathon in September 2001)
→ For 2002 the plan was for
2.1 E-Mart
Shinsegae E-Mart, which is first hypermarket and discount store in Korea, opened the first store in 1993 by Shinsegae Group. In 2006, it acquired Wal-Mart Korea Co., Ltd. which marked the opening of the 100th store. E-Mart is Korea's "first" and No. 1 discount store with 136 stores in Korea and 28 stores in China (as of October, 2011). With the spin-off from Shinsegae Department Stor
1. Introduction of POSCO
Pohang Iron & Steel Company (POSCO) was founded in 1968. PARK Tae-joon led the whole establishing process and became a first CEO of the company. It was due to the ‘special’ relationship with ex-president PARK. The money invested by the Korean government was provided by Japan and US as loans and grants. Compensation payment for colonial rule damages of Japan also inv
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental