of consumers, more products or services will be surely sold. Producers will have more confidence in the future market and produce more. Such belief of booming market makes the manufacturers not to think or innovate, even to try to satisfy the customers’ needs. Take the petroleum industry for example.
One of the characteristics of this industry that believes very strongly in the beneficial con
and they fight for market share. These are usually from giant game makers with lovely characters such as “Mario Golf” from Nintendo and “Tekken Golf” from SCE with characters from “Tekken”. This intense but relatively stable state continues until totally new kind of game like a soccer game is invented during maturity or decline stage. Picture 1 shows the product life cycle of a game
manufacturer.
◎ Nikon was famous for the firm and stable body and realistic photo
quality for 30 years.
◎ Explanation of the strong body is a joke among the photo journalists who attended the War: Although the journalist dies in the battlefield,
the camera survives and tell the scene of fierce war.
4) Strikes of Canon
◎As a follower, Canon challenged by shortening life cycl
of new drugs.
16. POSCO The Korean steel giant has begun to garner attention for its extraordinary success in managing a hugely capital- intensive business.
17. Coca-Cola Like archrival Pepsi, Coke knows how to quickly cycle consumer needs, tastes, and trends back to the market with winning products; witness the Dasani bottled water success story.
18. Best Buy The ultimate short-lifecycle reta
of logistics which is calculated to be environmentally and often socially friendly in addition to economically functional.
The Green Supply Chain approach seeks to reduce a product or service’s ecological impact to a minimum.
Therefore the concept has to cover every stage from the first to the last stage of life cycle of the product, that is, from sourcing, manufacturing, packing, transpor