3) Population Aging
As a result, this combined effect of increasing life expectancy and decreasing fertility causes population aging. Figure 3 shows the proportion of population in the developed and developing county at aged 65. We can know the proportion of elderly is growing worldwide and then, this proportion will be continually increasing in the future.
Figure3. Percentage of World’s Pop
Demographics
The average age of the current Harley customer is approx. 55 years old, and they are now starting to face physical challenges and financial troubles from the recent credit crisis that might keep them off of their Hogs for good. Furthermore, only 12% of their customer base is female. Ethnic groups are also a weak demographic for Harley. Meanwhile, Harley has not been able to attract
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
Macro Environment
(Information & Analysis)
Demographic
Russia had a population of 142million in 2010. After the collapse of Soviet Union, population has been in a decreasing trend from 1993 to 2007. The population started to increase from 2009 and right now Russia has a population of 143million. Russian population is ranked 10th, and territory 1st in the world.
1. Environmental Analysis of the Premium Ice cream Market
Economic Environment
● Expand of the Premium Ice cream Market, premium ice cream companies have continued expand sales channels. Premium ice cream entrenched position as favorite food for four seasons
● Purchasing Power - Floating population of the region located the stores
● Exchange rate
Recent U.S. financial crisis a