Davidsonintroduced their Buy Back Program in 1987. This allowed customers to obtainthe full trade in value when they came to purchase a newer model.
Since then, Harley-Davidson has continued tointroduce a variety of new designs including the Fatboy that has sold well. Men and women both find Harley-Davidson motorcycles to be comfortable bikes that are well designed. Riding one is also a prest
oftheir customer base is female. Ethnic groups are also a weak demographic for Harley. Meanwhile, Harley has not been able to attract Gen X/Y'ers (25-34 yr olds) to replace the aging baby boomer population. Competitors Suzuki, Honda, Yamaha, and Kawasaki have a combined 92% ofthe Gen X/Y market.
Marketing Strategy
Harley-Davidson was reincorporated in 1981 after it was purchased by 13 of its
Harley-Davidsonis now a multi national company but started from little more than a dream. The founding members were not to know thatin 100 years it would become not just a motorcycle but a lifestyle.
From a start in 1901 with a single cylinder motorcycle, tothe formation ofthe Harley-Davidson company in 1903 the trip totoday has beeneventful and not without pitfalls, in fact the company on
the motorcycle manufacturer ,like Honda, poured out the high qualified product intothe market.
A staff of H-D said, “As the production quantity was increasing, unfortunately,
the quality kept decreasing.” With taking other problems, the company circumstance was going down. And this bad situation caused the faulty rate toincrease; even over 50% ofthe product was not qualified.
In
the training provided by their company is not enough and customized for them. Andthe company can’t afford all ofthem.
So both company andindividuals need tactical training program. And it’s training vendor. what is training vendor? It’s the organizations that sell existing training programs or services to develop and deliver training program.
Andthen, what are belong tothe training