파워포인트 자료의 특성상 목차로 갈음.
1. Introduction
2. 5 Approaches to Place Development
1) Community Development
2) Urban Design
3) Urban Planning
4) Economic Development
5) Strategic Marketing Planning
3. Strategic Market Planning Process
1) Conducting the Place audit
2) Setting the Vision and Objectives
3) Formulating the strategy
4) Developing the Action Plan
2. Vision & Business Idea
IKEA company’s vision is to create a better everyday life for the many people. Their business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford customers. The basic thinking behind all IKEA products is that low prices make well-designed, func
to create value and make different with its competitor. This mission will be able to increase market share and sales. In fact, there is keen competing beverage market thereby the company provides different design and taste to attract consumers so that the demand of consumers will be increase more. All those mission statements support to vision statement so that it helps to achieve objective.
vision)의 확대는 지각대상(知覺對象)을 확대시킴과 동시에, 그것을 방증(傍證)하였다. 그래서 그래픽 디자인은 종이(인쇄술)에서 텔레비전 CF ·영화 ·대형간판, 그리고 슈퍼 그래픽(super graphic)이라고 말하는 환경 그래픽(environment graphic)으로까지 발전하고 있고, 산업사회에서 대량생산에 의하여 촉진되
Mission statement: ‘fashion& quality(meaning environmentally, socially sustainable) at the best price’
Vision: to be run in a way that is economically, socially, environmentally sustainable, meaning that the needs of both present and future generation must be fulfilled
- World-wide recognition
- Fast turnaround(design to store in 3 weeks)
- Fast restoring
- internalization proceed