of them lack appropriate conceptual model according to which the each competitiveness can be calculated and compared. Obviously, cultural factor has played a significant role in Wal-Mart’s failure. But, if we do not have a deep understanding of factors such as market conditions, companies’ strategies, and consumer sophistications, cultural approaches can become a lopsided interpretation of th
【 기업 소개 】
1. Introduce your company in general.
(1) (주)진로
고(故) 장학엽 회장이 1924년 10월 3일 평남 용강군 진지동에 진천(眞泉)양조상회를 세우면서 출발한 진로는 우리나라에서 8번째로 오래된 회사다. 회사를 설립하면서 내놓은 ‘眞露(진로)’라는 제품명은 생산지인 진지(眞池)의 ‘眞(진)
commitment to knowing our customers and consumers better than anyone else
Obsession with intelligently trying new things
Fostering open culture that values individual initiatives
Expending our definition of “pemium” to include all segments of customers
Continually out-thinking and out-executing the competition on dimensions that really matter to our long-term performance
culture that tends to score high on uncertainty
avoidance, power distribution, and individualism. Your boss is
ultraconservative and insists on being addressed by his title (
Mr. Thomas), he abhors public displays of affection, and believ
es sex of any kind should be left in the closet. He is touch res
trictive and California is much more open to touch.
Problem :
Your
High uncertainty avoidance
At 85 South Korea is one of the most uncertainty avoiding countries in the world. Countries exhibiting high uncertainty avoidance maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. In these cultures there is an emotional need for rules (even if the rules never seem to work) time is money, people have an inner urge