Introduction
Case : Your computer corporation has been asked to design a
multimedia effect for a new Hollywood movie. This project
could really help your company to be well recognized in
the field and gain more contracts as a result. The producer is
openly gay and proud. According to past experience,
Hollywood is a culture that tends to score high on uncertainty
avoidanc
Chapter 1 Introduction
Our group's presentation is about the Hofstede's Cultural Dimension Theory. As we covered from the class, there are 5 cultural dimension in his theory;
1. Power Distance
2. Uncertainty Avoidance
3. Individualism vs. Collectiveism
4. Masculinity vs. Femininity
5. Long-term Orientation
However, major concerns have been expressed that Hofstede theory is almost forty yea
What is Hofstede’s Cultural Dimensions Theory?
Hofstede’s Five Cultural Dimensions
Power Distance
Uncertainty Avoidance
Individualism vs. Collectivism
Masculinity vs. Femininity
Long-term Orientation
The Critics’ Response to Hofstede’s Theory
Old information
-(1983)
Inaccurate
-(cultural difference in numbers)
-(multi-culture in one country)
Hasty Generalization
-
맞추었고, 이후 50개 국가와 3개 지역으로 확장했다.) 자회사들 사이에 서로 다른 국가의 직원 117,000명 표본의 답변을 같은 방식으로 대조하여 국가적 가치관의 차이에 관해 연구하여 표준화하고 계량화하였으며, 이를 ‘홉스테드(Geert Hofstede)’의 문화차원이론(cultural dimensions theory)’이라고 한다.
Do people believe that their environments control them, that they control the environment, or that they are part of the nature?
Are people easily controlled and not to be trusted, or can they be trusted to act freely and responsibly?
What do people desire among accomplishments in life, carefree lives, or spiritual and contemplative lives?
Do people believe that individuals or groups are respon