Disney is a bit different from the other Disney Lands since Euro Disney tries to get people from all over Europe so their market is wider in that way. This also makes language a big problem there are many different languages in Europe.
2. Evaluate Disney’s performance at Euro Disneyland: What has the company has done well? Where has it performed poorly (and whatdoyou see as the reason)?
are also doing that and we don’t want to distant ourselves too far from them? Then we get two opposing arguments – one is claming that a human being’s act is mainly based on economic purposes, another is claming that major portion of human being’s act is based upon not-so-rational intangibility, rather so called bounded-rationality that sociologist cover to be institutional.
what Hermès is trying to achieve ultimately: the high quality of life. This kind of targeting is possible and effective because of the company’s craftsmanship history which was mentioned above. Also the ‘being as scarce as possible’ strategy enabled them to position as a legendary high-end luxury brand. You have to wait one or two years to get a specific model of Hermès bag, b
get started is to quit talking and begin doing” ? Walt Disney
"시작하는 가장 좋은 방법은 말을 멈추고 일을 시작하는 것입니다." ? 월트 디즈니
“When you know whatyouwant, and want it bad enough, you’ll find a way to get it” ? Jim Rohn
"당신이 무엇을 원하는지 알고 있고, 그것을 미치도록 원할 때, 당신은 그것을 얻을 수 있는
do with its original product, cars. By using brand extension strategy, consumers can approach those brands while not buying cars. However, they feel satisfaction with those kinds of products, also spending less money (relatively).
We thought HYUNDAI could make extended brand. For example, Veloster watch, Veloster trouser or T-shirts. Launching this kind of products could broaden the approach c