position as good quality with affordable price, its products should be more well designed and well thought out to appeal to targeted segment. We suggest a 7.5% price raise to cover the cost, while having little impact on sales.
To clear prejudices against Oxford Toy products, which can be seen as cheap knockoffs of Lego, we suggest a sample handout event at fast food chains to give people trial
market place in a big city and the places where there are lots of young floating population.
③ Critical Value: High Quality and Low Price, Neat and Sophisticated atmosphere
(3) Positioning
- Positioning strategy makes to establish present position firmly on customers’ mind.
① High Quality and Low Price: The concept of The Face Shop is naturalism. It tried to reduce packing fees and s
Dominating Power of Distribution
Nokia hold a dominant position in mobile communication business due to huge amount of transaction. It provides products at a suitable time and place using global supply chain management system. It also dominates an emerging market such as Indonesia and China ahead of other competitors so it could get low price mobile phone market.
Actively Using Outsourcing
N
ocean related services were the main source of the company’s success.
Moreover, the company took the advantages from having vertical affiliation with STX ship building, STX engine & other STX subsidiaries. STX Pan Ocean has already held a dominant position in the Dry bulk market and now it is heading toward being one of the 5 major shipping companies of the world.
(2) Competitors in market
market to penetrate.
Several other ambitious newcomers including Baidu.com, China's largest search engine, have been seeking inroads. Even Google is a distant second place with less than 20 percent in the Japanese search industry. Baidu.com set up a subsidiary in Japan earlier this year and is preparing for a cutthroat competition.
Despite the challenging situation, NHN is positive about laun