by Yahoo! Japan with a market share of nearly 80 percent, is not an easy marketto penetrate.
Several other ambitious newcomers including Baidu.com, China's largest search engine, have been seeking inroads. Even Google is a distant second place with less than 20 percent inthe Japanese search industry. Baidu.com set up a subsidiary in Japan earlier this year andis preparing for a cutthroat com
is an Internet and multimedia enabled smartphone designed andmarketed by Apple Inc. The iPhone functions as a camera phone (also including text messaging and visual voicemail), a portable media player (equivalent to a video iPod), and an Internet client (with email, web browsing, and Wi-Fi connectivity) — using the phone's multi-touch screen to render a virtual keyboard in lieu of a physic
the brand image of nate. Why brand image is important? Because Consumers can be affected by not only the product’s function but also its image.
I will introduce the promotion mix now. Please notice the promotion mix.
First, Nate advertise the new main page to customer. Advertising gives information, and attracts awareness and attention. Like naver advertised new main page in 2008’s end of
and what's changed inuser's needs, figure out why Facebook succeeds and Cyworld isin decline continually. Andthen, we're going to seek what Cyworld needs to satisfy theusers, the ways to solve the problems Cyworld faces, and some new ideas to revive Cyworld.
2. Company AnalysisIntroduction of Cyworld
Cyworld is a South Korean social network service operated by SK Communications a subs
I. Introduction
NATE is one ofthe biggest web portals in South Korea and was developed by SKCommunications. It has operated the online community service Cyworld and acquired a great population ofusers. However, recent statistics show that its market share has gradually decreased due to a multiple of reasons. We chose NATE because it isthe third largest one in South Korea, and it has lost