Starbuck expanded their market share
Angel-in- us and Caffe Bene were promoted
Reduced amount of market share
Dropped ranking from 2nd to 4th
Great quality of coffee beans
Light roast
Fat free
Ice blended
Negative marketing
High price
Celebrities and famous people
Forming a trend
Profits from trend conscious young people
world, with Microsoft.
Coca-Cola is a worldwide known company created in 1886 in Atlanta. The story is that Pemberton was a pharmacist and created this beverage to cure headaches. It was a success in the town and after deciding on a name (coming from the use of kola and coke leaf, the two main ingredients of the beverage) as well as a logo (which has not changed since its creation), Pemberton
-20世紀 英國詩-
(1) Thomas Hardy(1840-1928) : "The Darkling Thrush"
"The Darkling Thrush"
1 I leant upon a coppice gate
2 When Frost was spectre-gray,
3 And Winter's dregs made desolate
4 The weakening eye of day.
5 The tangled bine-stems scored the sky
6 Like strings of broken lyres,
7 And all mankind that haunted nigh
8 Ha
What Is A Tropical Rainforest?
DEFINITION:
A tropical rainforest is a place roughly within 28 degrees north or south of the equator.
In general, a rainforest is a forested area that receives over 60 inches of rain per year.
(*Specific types of rainforest are labeled in terms of their elevation and average temperature.)
CLIMATE
A Minimal difference between seasonal temperature.
Starbuck expanded their market share
Angel-in- us and Caffe Bene were promoted
Reduced amount of market share
Dropped ranking from 2nd to 4th
Market Response
Consumers’ dissatisfaction
Price advance in 2008
VS Cheap Brand?