소개글
커피빈 Coffee Bean & Tea Leaf 분석 및 마케팅전략(영문)에 대한 자료입니다.
목차
1.Introduction
Coffee Bean & Tea Leaf
2.Discussion & Analysis
Current Problems
SWOT
3C
3.Evaluation
4P
4.Recommendation
본문내용
Starbuck expanded their market share
Angel-in- us and Caffe Bene were promoted
Reduced amount of market share
Dropped ranking from 2nd to 4th
Market Response
Consumers’ dissatisfaction
Price advance in 2008
VS Cheap Brand?