China’s role as strategy Outpost
Past - production and processed outpost
Present - needs for updated comparability
setting up new construction of factory because of price comparability
Future - low cost structure outpost
expected more promising outpost
2. Localization advantages
- low cost - labor, factory site price,
① Strong Technology (ISO9001/14001)
② Collaboration with Majors
(R&D/Finance)
③ Wealthy & Wise Owner
(Low Liability & Chance from Crisis)
① International Ability
(FX/Marketing)
② Investment Procedure
(Non-Scientific)
③ Industrial Risk
(Electronics Only)
① European State-Debt Crisis
(Double-dip Recession Possibility)
② Weak-Yen Policy
(Benefit for Japanese Com
since 2008
Not well-known to the locals
Difficult to attract investments
Existence of strong competition
Many powerful domestic retailers
Need to minimize the risks
Heavy marketing expenditure
Master Franchising
Allow to buy rights to sub-franchisee
Hollys Coffee provides Korean-featured products and concentrates on the side menus but it is not sure that these strategies go well.
Ⅰ. 서론
1. FDI(Foreign Direct Investment)란
한 나라의 기업이 다른 나라에서 새로운 사업체를 설립하거나 기존 사업체의 인수를 통하여 이를 통제할 수 있는 투자지분을 획득하여 장기적인 관점에서 직접 경영에 참여하는 것을 목적으로 투자하는 것을 말한다. 지적재산권과 부동산 등 모든 형태의 유·무형
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s