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분야
pptx2.Cult-Duct
3.Starbucks Globalization Timeline
4.The Motives of Joint Venture
5.The Rough Framework of Joint Venture
6.Disadvantage of FDI
7.Comparison with the Competitors
8.The Coffee Bean’s Global Expansion
9.The Motives of Franchising for The Coffee Bean
10.Disadvantage of Franchising
11.Brief Introduction of Hollys Coffee
12.Hollys Coffee in Peru
13.Hollys’ Strategies in Peru
14.Discussion Points
15.Conclusion
A representative Korean coffee retailer founded in 1998
Holds more than 200 domestic stores in 2009
Launched international stores since 2008
Not well-known to the locals
Difficult to attract investments
Existence of strong competition
Many powerful domestic retailers
Need to minimize the risks
Heavy marketing expenditure
Master Franchising
Allow to buy rights to sub-franchisee
Hollys Coffee provides Korean-featured products and concentrates on the side menus but it is not sure that these strategies go well.
