enter the premium market through their brand image of high performance via price. The premium market consisting of Mercedes Benz, Rolls Royce, and Ferrari, required high performance, outstanding service, and foremost, a strong brand name. Hence, Toyota motors used a new brand name ‘Lexus’ for their new product (LS400). The LS400 greatly succeed, recording amazing sales of 60,000 and led to To
About McDonald’s
1955 McDonald’s Corporation is created
1959 The 100th McDonald’s open in Chicago.
1961 Hamburger University opens in Elk Grove, near Chicago
1965 McDonald’s Corporation goes public.
1982 Entered into Yugoslavia – First Communist country
1988 Entered into S.Korea
1990 Entered into Moscow Russia
1992 Entered into Beijing Chiina –
entered the game industry relatively later than the others. To analyze Nintendo's competitors, it is better to understand the history of home console industry.
II . 4. History of video game console industry
1st Generation
The history of game console industry, which started in 1970s, can be divided into seven generations till now based on technology and trends. The birth of home console
2. NC Soft
1) History
NC Soft is an online computer game company that founded in March 1997 by T.J. Kim, a business software developer and author of the Korean word processor Hangul. In September 1998, NC Soft launched its first and most popular game, Lineage. Lineage was the first MMORPG to exceed the record of 100,000 concurrent users for the first time in Korea. The success of this game help
- Place
Now, Alessi is at intial step to enter the Korean premium kitchen ware market. So they just opened one flagship store in Chungdamdong where lots of rich people visit for shopping and meeting. Flagship store means the store which maximizes brand’s image and characteristic by presenting successful products. This store is not only for selling products but also for advertising. In Chungdam