분야
pptx02. Symbol of capitalism
03. Enter into communist country
04. Enter into North Korea
1955 McDonald’s Corporation is created
1959 The 100th McDonald’s open in Chicago.
1961 Hamburger University opens in Elk Grove, near Chicago
1965 McDonald’s Corporation goes public.
1982 Entered into Yugoslavia – First Communist country
1988 Entered into S.Korea
1990 Entered into Moscow Russia
1992 Entered into Beijing Chiina – Largest shop in the world
(중략)
Product : Manualized products
Price: Low price strategy,
Price strategy through the analysis of
national profit and the consumer
propensity
Place: Franchise, Mac Drive, Mac Delivery
Promotion : Big Mac song, Lunch time,
행복의 나라 (S.Korea)
1996 Entered into India – Halal
