performance via price. The premium market consisting of Mercedes Benz, Rolls Royce, and Ferrari, required high performance, outstanding service, and foremost, a strong brand name. Hence, Toyota motors used a new brand name ‘Lexus’ for their new product (LS400). The LS400 greatly succeed, recording amazing sales of 60,000 and led to Toyota motors including a 20% premium price to their future c
has showed its strong performances until global economy downturn
Under-performance of the firm in the first quarter
Poor liquidity
Instability of import and export
Despite the downturn, the firm’s ship building business is still outstanding
Majority of the firm’s profit is from the ship building business
Increase of average ship selling price
Reduction of cost of steel plate
• A Soulful Beverage
• The Commoners’ Beverage
• A Deep-rooted Tradition
• Globalization of Korean Food
• Well-Being Beverage
2. No registered trade name
1) Rice wine(서울탁주)
2) Maccori(이동주조)
3) Makkoli(국순당)
4) Makgeolli
(농림수산식품부)
23.거래제의, 권유장(circular letter)
* 거래제의(business proposal)
0 E-mail을 통한 권유장의 작성방법
① 상대방을 알게 된 경로(홈페이지 및 웹사이트명)
② 자사 회사의 주요 업종 및 취급상품
③ 자사의 경험, 규모, 업계에서의 평판
④ 가격조건, 결제조건 등 거래조건을 명시하고 상대방을 통해 시장