interest about well-being. To fulfill the customers’ concern about their health Nonghyup constructed cold chain system because the quality of agricultural products highly depends on their freshness. As cold chain system is one of the important quality management systems in distributional field of agricultural products, it makes farm products can stay with a low temperature during their whole di
Farm Income increase
Productivity increase, Cultivation period extension
(The annual crop harvesting per 1meter square will allow the increase of 4~5kg.)
Increase in supply
(Through the results of extended period of production through advanced facilities and fully-equipped greenhouse, it is possible to double its productivity when compared to outdoor cultivation.)
Increase in farm income
Brazilian Indians ride a bus to protest a
proposed hydroelectric dam on Xingu River.
Indigenous women, bearing machetes,
Protest against the construction of the Belo
Monte dam.
400 km2 of agricultural land will be flooded
Permanent drought on the Xingu River
Over 20,000 people will be relocated
During its first 10 years of operation
Belo Monte
stance
Group of influential US senators urged the US Agriculture Secretary Richard Lyng to recommend to President Reagan to declare a complete embargo on all European beef imports.
⇒Speculation : The congressmen were captured by the interest groups that wanted the government to strongly retaliate the EU. As a result, the Reagan Administration was pressured to act firmly on the issue.
(2) Strategies to settle new cultures
The first problem was that there was no existing market selling similar kind of coffee. The price gap between instant coffee and Starbucks’ espresso was big. To solve this, Starbucks targeted the 20’s who seemed to accept well and lead the high quality coffee culture. They were also suitable for target market who were less price sensitive. Also, by empha