idea, through the creation of a new product to the customer buying it.
H&M's designers, pattern makers and buyers agree on the trends that will inspire H&M's fashion in the coming season and try to find a good balance between modern basic, current fashions and high fashion.
H&M outsources the production of the items to independent suppliers, mainly in Asia and Europe.
Millions of items are i
idea that national borders are no impediment to sharing a single fashion culture.
At Zara, design is conceived as a process that is closely linked to the public. Information from stores is constantly transmitted to a design team made up of over 200 professionals, informing them of our customers' needs and concerns. Zara has stores specialized in junior fashion called Kiddy’s Class. These stor
Designs inspiration is copied from different sources (trade fairs, catwalks, magazines) from all around the world. It is worth to mention that out of 40,000 designs only 10,000 are approved. This illustrates the flexibility of ideas generation and on the other hand the huge number of designs reflects the ability to meet almost all the fashion requirements by customers of all ages (up to 55).
Z
idea for Senior Café. Our basic concept is “A café as a social gathering place for seniors”. We focused on idea there are no suitable places where seniors could meet each other or do many kinds of social activities with elderly friendly as well as not too old-fashioned atmosphere. Our café will be designed to fulfill the needs of seniors who do not want to be treated as a