1.4.1.2. Sincerity
특히 social media 마케팅을 통해 전달되는 Contents는 진실해야 한다. social media는 사회적 네트워크, 곧 인간적인 관계에 기반한 매체이기 때문에 social media를 통해 유통되는 Contents는 Contents 공급자인 기업과 소비자간의 관계에 영향을 미치게 된다. 진실성이 없는 Contents는 이내 외면을 받을 수
“I want to represent
Avant-Garde.”
Shaped-hairstyle completes her fashion
Thierry Mugler
Madonna?
Powerful and Futuristic
Media kills both public and celebrities
Provocative performance
Positive message
Media’
Social Media is a group of Internet-based contents and applications that
Are continuously modified by all users in a participatory and collaborative
fashion
Allow the creation and exchange of user generated content
Allow creation and strengthening of personal networks
Includes social network sites, as well as other content-sharing sites (YouTube and other web blo
fashion brand
Communication Objective – Brand Awareness
Focus on boosting brand awareness among all generation
Entry level: only 2 years since launching
Promotion Message – Local & Reasonable Brand
Low price and products customized for Korean people
Promotion Media
Advertisement on free newspapers or magazine displays
Special events with the celebrities as s
1. Description of company/customer/competitor
A. Company Analysis
Commemorating its 30th anniversary in 2009, E-Land announced the launching of Korea’s first fast fashion brand, SPAO. Short for “Specialty retailer of Private-label Apparel Original,” SPAO is located in the casual clothing line of E-Land’s fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA