Boundary
Identity
Commitment
Stability
Sense-Making & Control Mechanism
Defines rules of the game, if conform: reward & upward mobility
Trend – decentralized makes culture more important, but establishing a strong culture harder
HR recruiting – selects employees that will maintain the image and guides employee performance into the same direction
Shared perceptions
1.The Land of Unlikeness
Lowell의 작품의 시적 배경,
“The Land of Unlikeness”
사회적 배경 (전체주의 국가, 일차원성을 생산하는 공장, 독일 강제수용소)
: 비이성적 충동과 힘에의 의지, 전체주의에 대한 공포에 시달리는 사회
- “복지국가(a Welfare state)"의 역설
: 기술적 수단과 목적 분리/ 기술적
Values
Freedom to be fulfilled in life
Opportunity and prosperity
Fairness
Open, two-way communication
Community-building, service to the community
Cooperation in a community
Trust (honesty)
Our purpose of the analysis by using Corpus
To categorize the numerous data sources into two parts
To see the frequency of the certain words
given by two parties
To analyze the d
Knoll's values and orientation
The founders of the Knoll establish major goals that they produce not only a elegant and functional furniture but also affordable furniture.
They have a philosophy. 'Good design leads to good business.' The design of the Knoll works together a designers of world and develops product that give a joy and inspiration. and all product of the Knoll ,including f
2) Publicity/Public Relations
◎ Movies + Message Appeals
- In year 2005, a decent action fantasy movie, 「Constantine」was released and has drew heavy attention not only for its high level of entertainment, but also for making significant contribution to alert heavy smokers the danger of tobacco. It is considered to be one of the successful examples of using the 「fear appeal」 when deliv