소개글
남성 타겟 금연 캠페인(영문)에 대한 자료입니다.
목차
* Preview : God Father Video Clip
1. Target
2. IMC Tools
1) Posters/Leaflets
2) Publicity/Public Relations
3) Spokesperson
4) Package
5) Interactive/Internet Marketing
3. Conclusion
본문내용
2) Publicity/Public Relations
◎ Movies + Message Appeals
- In year 2005, a decent action fantasy movie, 「Constantine」was released and has drew heavy attention not only for its high level of entertainment, but also for making significant contribution to alert heavy smokers the danger of tobacco. It is considered to be one of the successful examples of using the 「fear appeal」 when delivering messages to the customers.
Our campaign will persuade CPB group to collaborate with one of the top movie studios such as Paramount, Warner Brothers to direct and release movies that contains strong messages of anti-smoking along with famous movie stars(such as