1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdoor advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor andfear appeal based advertisements have enti
1. Introduction
Neuromarketing is a marketing strategy in which neuroscience is applied to collect information on people’s physical and brain reactions. The information is then used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuatio
III. The Four Main Issues
In this survey, we picked 4 issues, which got nationwide interest among Koreans. One of our goals is to figure out coexistence of the Rally effect and left-skewed, cynical attitude of blogs, we needed to select controversial issues and they should be criticized by bloggers. Selected ones are the Cheonan sinking, the mad cow fears, the 4 major rivers project and the
16% to 22% of dizygotic twins.
Approximately the same or a slightly lower percentage of non twin brothers or sisters were homosexual
biological predisposition
slightly higher levels of testosterone or estrogen at certain critical periods of development
Variations in hormonal levels
structural differences in the area of the brain
firms up between 18 month and 3 years
JOHN’s CASE
reinforces the previous knowledge of the product and assures consumers they bought the right product.
Message Content
Generally, advertisements include both persuasional and informational elements; however, they are often too intertwined to tell them apart, recognized as appeals.
Fear Appeals
suggest to the viewer that the product can prevent some negative experience through purchas