분야
docx2. TV advertisement
-Definition of TV advertisement
-Strength and limitation of TV advertisement
-Example Analysis: Heineken
3. Online advertisement
-Definition of online advertisement
-Strength and limitation of online advertisement
-Example Analysis: Japp Chocolate
4. Paper advertisement
-Definition of paper advertisement
-Strength and limitation of paper advertisement
-Example Analysis: Marlboro
5. Outdoor advertisement
-Definition of outdoor advertisement
-Strength and limitation of outdoor advertisement
-Example Analysis: AUS Cancer Association
6. Conclusion
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdoor advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have entirely contrary characteristics. We plan to research each different advertisement method by analyzing each example cases.
2. TV advertisement
-Definition of TV advertisement
TV advertisement is advertisements that are aired on television media. TV advertisements started with the development and spread of television. Since television has a broad network system and can convey message using both the visual and auditory factors, TV advertisements are very persuasive and has abundant expressiveness. Moreover, TV advertisements are recognized as the most powerful advertisement method.
http://covenantent.com/70083714925
http://blog.naver.com/gosu1225?Redirect=Log&logNo=140012379204
http://en.wikipedia.org/wiki/Out-of-home_advertising
http://hun1056.blog.me/20133130284
http://www.youtube.com/watch?v=zl7Ula_YKu4&feature=related
http://ko.wikipedia.org/wiki/%EC%98%A8%EB%9D%BC%EC%9D%B8_%EA%B4%91%EA%B3%A0
http://terms.naver.com/entry.nhn?docId=841365&mobile&categoryId=209
