소개글
[국제경영] 광고, 세일즈 프로모션, 홍보 사례조사(영문)에 대한 자료입니다.
목차
1.Types of Advertisements
2.Developing the Advertising Program
3.Executing and Evaluating the Advertising Program
4.Sales Promotion
5.Public Relation
본문내용
reinforces the previous knowledge of the product and assures consumers they bought the right product.
Message Content
Generally, advertisements include both persuasional and informational elements; however, they are often too intertwined to tell them apart, recognized as appeals.
Fear Appeals
suggest to the viewer that the product can prevent some negative experience through purchasing and using the product or service, change behaviors, or reduce the use of a particular product.
Choosing a Medium and a Vehicle within That Medium
A company has several options when deciding where to place an advertisement. An advertiser’s main goals are to maximize exposure and minimize cost