Tibet is ...
Nickname – Roof of the World
Capital - Lhasa, the "Holy City"
Population - 3 millions (as of 2011)
First People - Tibetans
Ethnic Composition – 92.8% Tibetan, 6.1% Han, 0.3% Hui, 0.5% others.
Religions - Tibetan Buddhism, Animism
Official Languages – Mandarin, Tibetan
Currency - ¥ RMB (Renminbi, Chinese Yuan)
Weather – Extremely dry except during
Gangwondo : Chuncheon International Mime Festival
When ?
Anually in may (2012.5.20 – 27)
Where ?
Chuncheon-si in Gangwon-do
Main tourist attractions : Nami island, Soyang river, Gongji stream
why?
Only one festival with story
Designated as the best culture and tourism festival for 5 years in a row
Enjoy a variety of experience such as water gun battle, dance party
The myth of fe
in
many Korean’s head.
1980’: We held two
major sports events. After that, demand of leisure made a huge increase.
2000’: New leisure styles appeared, such as internet games, web-surfing, SNS etc.
Self-development
Means the activity searching personal interests except business.
Including studying
for specific certifica-
tion or field trip to
make new experience
1 Introduction
We're used to take a break or go somewhere for rest. But in Korea, the "leisure" wasn't usual concept for Koreans. Before 70's, we were too busy to have leisure time. But we held the Asian Games in 1986 and Olympic Games in 1988. After that, Leisure became popular and the demand of leisure made a huge increase. And also the law of travel restriction was removed. And increasing dem
체험 마케팅은 개별 소비자와 그의 사회적 행동에 대한 심리학적 이론에 바탕을 두고 있으며, 그 틀은
체험 마케팅의 전략적 토대를 이루는 전략적 체험 모듈(SEMs)과 전술적 도구인 체험제공수단(ExPros)
두 가지 차원으로 이루어진다
체험적 소구는 대부분 단 한가지 유형의 체험으로 귀착되지는 않는