1. The Flower of service
Core product – 편안하고 안전하게 짧은 시간 내에 고객이 원하는 목적지에 도착하는 운송서비스
Facilitating Supplementary Service
- Information : 콜택시, 주변택시에 관한 정보
- Order-Taking : 승객이 말하는 목적지
- Billing : 택시 미터기
- Payment : 현금, 신용카드, T-money
Enhancing Suppleme
2.Marketing promotion
During at the end of April, Blackberry pearl series. (small sized colrorful design Blackberry smartphone and small display with semi QWERTY key board.) at BBcafe for Blackberry product, had a event for parents. If customers bought the product during this event period, they could get a basket of flowers(red carnation) for their parents. However, its doubtful that who would c
products like basic cosmetic, make up, hair care, and body care. Also they supply high quality products by using natural resources like flower, fruit, herb and Monc Blanc glacier water, in order to maintain nature friendly image. Nowadays The Face Shop emphasizes on such natural ingredients, then launched herb in garden line which is based on herb extracts and HANBANG line is based on oriental me
Components of the chasm(gap)
발명자의 시장에 대한 이해 부족
Engineering에 대한 지원 시스템 부재
기업가 교육(entrepreneurial education) 부재
동력(driving force) 부재
가능성 검증에 필요한 재원 부족
Bob Metcalfe
Ethernet (LAN) 발명
3com 설립: CEO
Technology Review(MIT)의 편집장
혁신의 어려움을 지적
발명가는 고상(?): 혁
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w