2. 3 Marketing Problems & Research Objectives
To solve the symptom of the number of customers decreasing, there is a need to find out the relationship between the underlying cause and effect. The diagram below displays seven underlying causes of the symptom.
After categorizing the 4Ps of the underlying causes, we set marketing questions regarding these causes.
• Product : How can we
of the broadest menus in casual dining featuring a wide array of flavors with portions designed for sharing. Substantially all of our menu items (except the desserts manufactured at our bakery production facilities) are prepared fresh daily on the restaurant premises using high quality ingredients based on innovative and proprietary recipes. Our menus are generally updated twice each year to resp
designers, LVMH creates apparels and accessories appealing to upscale segment of customers. Those costs for recruiting and retaining designers are not directly associated with unit production but they never arise if LVMH does not hire any designers.
.
- Cost to get ISO 14001 certification
In 2008, Louis Vuitton just attained ISO 14001 certification for its Point-Neuf headquarters in Paris. To
1. Introduction of Swatch
★ Slogan of Swatch is
“You want to have second country house but
Why do you want to have second watch? "
Swatch means second watch.
(Second initial letter is S, and watch)
★ The head office : Swiss Biel
Market share : 25% of the world market
Product Feature : Brilliant color and design
★ Development and Production of High Techn
of matter, along with solid, liquid, and gas. It is an ionized gas consisting of a collection of charged particles, including ions, electrons, and neutral atoms or molecules. Plasma can be found naturally in the universe in the form of stars, lightning, and auroras, but it can also be artificially created and controlled for various applications, such as in plasma TVs, fusion energy, and medical t