MARKETING-PROMOTION
Event marketing, according to Advertising Age, is now an intrinsic part of any marketing plan. Along with advertising, public relations, and promotions, events serve to create awareness and persuade prospects to purchase goods and services. These events may be private such as the launch of a new automobile before dealers or public as in Microsoft's Windows '95 program. Reta
Origins
- Karl Benz created the first automobile in 1886
Merger
- The first Mercedes was released in 1901
- The first Mercedes-Benz brand name was released in 1926 after a merger with Daimler
Auto Racing
- was introduced to the sport of auto racing in 1926
American Market
- made a deal to distribute the cars in the U.S. in 1958
Hybrid Car
- introduced its first line of
management
Transparent management
On-site management
Management Vision
Global leader
challenges the future
Inspires trust, excitement
Advanced management philosophy
A world-class automobile company
Accelerating Global Management
By expanding the worldwide production base
Exceptional business performance
Through superior product quality and aggressive marketing strategies
1.Factor conditions
The nation’s position in factor of production such as skilled labor
or infrastructure necessary to compete in a given industry
2. Demand Conditions
The nature of home–market demand for the industry’s product of service
3. Related and Supporting industries
The presence or absence in the nation of supplier industries
that are internationally co
3. The Volkswagen Group in summary
The Volkswagen Group with its headquarter in Wolfsburg is one of the world’s leading automobile manufacturers and the largest car producer in Europe. In 2006, the Group increased the number of vehicles delivered to customers to 5.734 million (2005: 5.243 million), corresponding to a 9.7 percent share of the world passenger car market.
In Western Europe, th