GlobalStrategic Allances
ꊱ GSAs의 종류
GSA란?
2개 또는 그 이상의 다른 국적의 회사가 그들의 자원과 능력을 공유함으로서 공동의 목적을 추구하기 위해 맺는 제휴관계이다.
① The Equity Joint Venture(EJV-지분합작투자) : 2개 또는 그 이상의 회사에서 자본과 그 밖의 자원을 투자하여 법적, 경제적으로 독
proprietary product technology
Improving Scheduling
BUY
Strategic flexibility
Lower costs
offsets
The Strategic role evolves over time
Labor-intensive products
The design and the final assembly of products
Upward migration
in the strategic role
Improvement
in the capabilities
Global Learning
Valuable knowledge may also be found in foreign subsidiaries.
management lacks cultural diversity and heavily centered around Korea
2.HanKook’s value chain remains concentrated and does not take advantage of locational advantages
3.HanKook’s rigid organizational structure does not allow it to effectively manage global distribution networks
Create a global unit for building strategic alliances with foreign manufacturers
Motivation for alliances
⦁ Accessing complementary resources
and capabilities.
⦁ Leveraging existing resources and
capability
⦁ Enhancing the speed of resourcing
to market opportunities,
technological changes,
and global conditions.
How strategic alliances create value
⦁ Improving Current Operations
- Exploiting economies of scale
Global Mega-Brands: In response to fashion trends, toy manufacturers design offerings base on a concept or story (e.g., Star Wars) and several companies offer multiple toys related to the same concept (Spiderman, Harry Potter).
4. Implications for strategy development
◎ Increasing costThe LEGO Group should also further outsource labour-intensive parts of production to low-pay countries while