growth by high quality casual wear at remarkably low prices
1.Earning recognition as new global brand from Japan
2.Developing truly good clothes of new value
3. Pressing ahead with large-format store strategy
4P - Promotion
Star marketing – advancing CHINA
* CHINA launching Show
with SM concert
* Main Model
- Girls generation, Super junior
Definition ofGlobal Marketing
Marketing?
the process associated with promoting for sale goods or services
integrated process through which companies create value for customers
Global?
Global
Marketing
A company’s integrated approach to create customer value in a global scale
Alignment with Strategy
Should haveit’s own goal
The goal should be aligned
of commercial and military satellites; largest NASA contractor
4. Integrate large-scale systems; develop networking technology and network solution
5. Provide financing solutions focused on customer requirements
6. Develop advanced systems and technology to meet future customer needs
Part 3. Global Boeing
1. Customers in more than 90 countries
- Tot
Among four strategies, Wal mart international is using globalstrategies. It lowers the cost of its products and service it provides as much as it can to lower the price of them. And, Wal-Mart doesn't customization of product and Marketing strategies cause it costs. Wal-Mart applies its American standard to everywhere in the world wherever it goes. Then we wondered how Wal-Mart chose global strat
of Google reaches around 120 million dollars, with market share of staggering 52%. Google draws attention not only for its unparalleled search technology, but also for its aggressive strategies and innovative human resource management. Magazines are eagerly writing cover stories on the success of this company, and numerous books are being published, educating managers on how they can ‘learn fro