of Domestic market share the Number 1 cosmetic brand in Korea.
it is intent on Sustainability management
it has a goal that is to be global Top 10 cosmetic brand until 2015
In the future global cosmetics market, the advanced economies of North America and Western Europe are expected to slump, and the developing markets of Asia and South America will take the lead.
At that time, almost all
Background ofGlobalization
Globalization has a relationship with the appearance of neoliberal in order to revive the economy after the Second World War. After the disappearance of trading walls, businesses try to set their target on international markets rather than domestic markets to increase profits. By businesses entering international markets, the world has become one community making busi
of capital to significantly increase the proportion ofeconomies of scale will result. A significant investment in capital goods in order to recover the large-scale production system does not possess is not. Therefore, in the same industry, companies in the domestic market demand just for the huge investments in capital goods alone, because it is difficult venture targeting the globalmarket dema
market share is intense.
The 5 big brands are Lotteria; since year 1979, it has been come out and as a Korean native fast food brand, now taking 43% of the market share. McDonalds, which has a global brand power, came in to Korea in 1988 and its taking 2nd place with 21% ofmarket share.
Followed by KFC (16%), Burger King (7%), Popeye’s (14%) Lotteria has almost 2or 3times bigger market s
of national economy, there will be a definite expansion on purchase of new or even a quick replacement on medical devices. Out of Chinese medical equipments, 15% were purchased from 1970s and 60% were from 1980s which illustrates that it is time for them to replace the new medical devices. Since Chinese market has unlimited growth potential, it is foreseen that there will be an aggressive competi