Ⅰ. Introduction
Ⅱ. Definition and explanation
Ⅲ. The origin of the theory of LMT
Ⅳ. The main dependent and independent factors that are being studied in this theory and their relationships
Ⅴ. Empirical article in the information system literature that uses the theory
Ⅵ. Conclusion
Citation
< Purchasing Goods in Second Life>
Ⅰ.Objectives & Reason
Nelson’s consumer behavior theory (1970) on experience goods and search goods is based on real life. After Nelson, Schoenheit Ingo suggests in his research, “Social Quality of Products”, 2004, experience goods, search goods and trust goods have different factors related to purchasers’ perception. Based on these theories, thi
reason why this is that there are too many qualities to be a good leader and sometimes the qualities are contradict each other. In the real society, it is impossible to exist a leader who has the whole personal characteristics to be a good leader. Therefore, we decided to focus on the 'Behavior Theory' rather than 'Trait Theory'
(2) Behavior Theory
Behavior Theory came out in order to over
as a respected politician.
Similarly, Mr. KangHyochul, the manager of Samsung Engineering, has situational factors of his organization falling in situation 1. Although the situation favors his task-oriented leadership style, he also concerns the relation with subordinates always. The reason is that the work itself is relatively risky and complex; it is vital to enhance loyalty and trust of
class to class through fair competiton which is conducted only by effort of studying, not by any other factors, for instance, money, power or family backgrounds. To define dependent variable, the word 'well-developed' means that stationery companies make high profit over a year, consist major part of world's stationery industry, and of course, have various and good quality of writing supplies.