Public Company
Job-Ability GradeSystem
Private Company
Profit Sharing
Award System
Job Posting & Bidding System
5.5%
Morale ↑
Self-improvement
Using Intra-Human Resources
Company–led Training
Leadership Training
Innovation Training
Global Training
Technical Training
Individual-led Learning
e-Learning
Lifetime Learning
KM
(Knowledge
제공하는 정보의 차별성을 전제하고 이러한 정보의 차별성을 위해서 사이트 자체적인 노력, home rental providers에 대한 차별적 접근, 고객들에 대한 차별적인 정보의 제공을 중심으로 논의를 전개하고자 한다. 이러한 유연성이 있는 차별성(differing differentiation)을 이 보고서에서는 ‘grading system'이
system
SPA(Speciality store retailer of private apparel) : SPA means to provide products to customers by reasonable price through innovative system from design and plan to sale, distribution and produce.
SPA brands have these following strong points.
1) A company can manage all the process of planning, producing and even distributing.
2) Through 1, they can cut down their production cost.
customer needs
▪ Appear of well-being trend ▪ Need of differentiation to strengthen the competitiveness
▪ Need of increasing luxury goods
▪ Need of strengthening image marketing
▪ Need of strengthening customer-aiming marketing
▪ Construction and up-grade of system
▪ Targeting VIP customers
▪ Generalizing mass marketing using point system
grade high-technology in its business – it is Nokia’s recognized brand image and this strategy was very successful.
Regional Characteristics Added
Nokia’s brand slogan is ‘connecting people’. It foresees itself as the link between people. It considers ‘human’ first and competes in aspects such as convenient UI and simple design. Moreover, its mobile phone is appropriately pri