between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
So, luxury handbag makers should design their products in a way that could highlight the characteristic of their brand the most. If Chanel had designed their handbags making its pattern hidden or hard to see, it will probably appeal less to consumers. This is why luxury handbag makers should focus on differentiating their brands from others to prevent frequent brand switching. This can be don
“Characteristics”
1)Limited Private Property
-State-owned enterprises
2)Non-Price Mechanism
-Distribution system
3)Planning by Government
-Command system
“The reasons of
Chinese economic reform”
Distortion in Industrial structure and inefficiency
Failure of “The Great Leap Forward” (58~60)
Failure of “The Great Proletarian Cultural Revolution” (66
Characteristics Added
Nokia’s brand slogan is ‘connecting people’. It foresees itself as the link between people. It considers ‘human’ first and competes in aspects such as convenient UI and simple design. Moreover, its mobile phone is appropriately priced to all types of customers worldwide. It aims to be the first in market share in both of developed and developing countries.
By r
with remaining socialist living patterns.
Chinese characteristics that they enjoy eating.
Chinese who like sweet foods => enforcing sweets.
Operating stores under direct managements: It is difficult to deliver fresh fruits, vegetables and fish to Shanghai because of the bad condition of distribution network. => keep many customers as patron.
Each piece-