in China. The term of Korean wave(Hallyu) was made by Chinese media in February, 2002 to express the fever of excitement about Korean culture in China. And then the popularity of Korean public culture extended into Taiwan, Thailand, Indonesia, Vietnam, Philippines etc throughout the Southeast Asia. Especially since 2000 the boom has gone from Korean dramas, songs, movies themselves to food, ‘Ki
Ⅲ. Benefits of Hallyu
Benefits of Hallyu are debatable. Some say that Hallyu itself is only a myth which is believed by only Koreans. However, there are also analysis which asserts that Hallyu has played, and is playing an evident role in domestic and foreign relations.
First, in cultural sector, Hallyu enhanced the pride for Koreans. Hallyu is conceived as the first example of Korean cultur
2) Competitors in China
(1) A foreign brand, combines leading-edge science and technology and functional cosmetics market secure
-China cosmetics according to the statistics of the site last year in the sales income China brand cosmetics sales is-wide by 60%, that amount is 90% of total sales.
-The highest market share LOREAL brand and top 10 in the amounts entered China mainland only
1. CASTROL Ltd는 어떤 회사인가?
(1)CASTROL Ltd의 역사
1899 London에서 Charles Cheers Wakefield가 설립.
내부 연소엔진의 미래 전망을 예상하고, Customer들과 최대한 가까이
다가가는 영업스타일 고수
Philosophy “To produce the highest-quality engine oils”
1906 -최초로 CASTROL brand의 내부 연소 엔진용 모터 오일을 생산.