the survey, products of McDonald’s look more delicious and the purpose of advertising is more accurate and gives the impacts. Also the products and images have great impacts
Problems of current Ad
1. it is drastic marketing for women.(they excludid man)
2. Why it’s name is Hanwoo “lady” buger?
3. Lack of meaning of connection between products and the name of Hanwoo lady burger.
Tourists : Japanese People work with
liquor business
How many : 6 people
male : 3 people
female : 3 people
How old : 30~40 years old
Date
2010.11.18(Thu) - 11.21(Sun)/4 days
Location
Samsung Dong COEX C hall
Scale
80 companies, 150 booths
Participants
93.113(09)
- GDP per capital : Korea
In 1981, Korea's GDP per capital was about $ 10,000 but it increased continuously. It's already over the $ 20.000 and it is predicted that Korea would keep grow in the future.
- Major industry : Korea
The value of the Agriculture sector accounted for 3% of GDP. The agriculture sector of Korea was mainly based on crop production, animal husbandry,