문제 인식
Problem 1. 기존의 Image - Non-trendy , 등산에 집중, 남성적, 어두움
Problem 2. 라인 세분화 - 소비자 인지 불가능, 명확하지 않은 분류
1. 하나의 브랜드 안에 성격이 다른 라인들이 과다하게 존재 → 과다한 정보로 인해 소비자가 각 라인의 특성을 인지할 수 없음
2. 20대를 타겟으로 한 라인(네오수
Government Type
Parliamentary representative democracy
Republic of Turkey with Atatürk as its first president(1923)
Legal System
Civil law system based on various European legal systems
Neighboring Countries
Bulgaria, Greece, Syria, Iraq, Iran, Azerbaijan, Armenia, Georgia
EU
(Candidate Country)
1995 Customs Union Agreement
Has been in formal accession negotiations with th
health drink made by Gorosoe fluid. We are targeting a 20~40 age years old customers for this product. And also we are worried about Gorosoe is not famous for public especially young people, so we will make a strategy to advertise this product well-known.
Ⅱ. Situation Analysis
A. The Internal Environment
Review of current marketing strategy and performance
Gorosoe is only famous in
Introduction
W hotels around the world are considered one of the most luxurious hotels world-wide. W N.Y is not an exception. Our group of the W hotel, and tried to find out a way to apply the operational methods to the hotel business in Korea.
Starwood Company Overview
Starwood is one of the world's largest hotel and leisure companies. They conduct their hotel and leisure busine
Heal : J.M. Hartwick)
- 지속가능한 개발은 성장의 한계(limit of growth)를 벗어나는 메커니즘을 제공
ⅱ. 지속가능한 관광 개발의 정의
- “미래 세대의 관광기회를 보호ㆍ증진시키면서 현재 세대의 관광객 및 지역사회 의 필요에 부응하는 것으로서 구체적으로 문화의 보전, 필수적인 생태적 과정,