in 1999, has been awarded the Hotel Program ofthe Year six times by consumers via the prestigious Freddie Awards. SPG has also received awards for Best Customer Service, Best Web Site, Best Elite-Level Program, and Best Award Redemption. SPG, which was the first loyalty program inthe hotel industry with a policy of no blackout dates and no capacity controls, enables members to redeem stays when
andNewYork. We will build up theW-shaped roads in each city which are perfectly adequate for walking exercise. Inthese roads, we will be equipped with some banner which informs benefits of our products as ‘walking shoes’. The last objective is 20 percentages increase of sales volume inwalking shoes industry in 2 years. It sounds little difficult to achieve, however we are convinced that
and Speed that can be provided by SPA brand
T
- Internal competition
- Threat of substitutes is large
- Increased raw material price
- Compared to yen(Japanese money) yuan’s (Chinese money) exchange rate revaluate
W
Low brand value
Lack of differentiation
UNIQLO provides good quality products withinexpensive price
Various Designs– Global R&D center inTokyo, Newyork
share Market share Market share
Coca-cola 24.2% 23.9% 21.7%
Pepsi-cola 17.4% 17.9% 18.8%
Pepsi-cola is chasing the Coca-cola in overall beverage market share.
But, so far, coca-cola adheres to superiority position than Pepsi-cola
Main factor of Market share growth about Pepsi-cola is different beverages besides cola.
That is, in cola area, Coca-cola is best.
the regulations about illegal circulation of videos online. It established 31 new regulation policies which state the prohibition of uploading online videos without permission, including movies, dramas, animations and academic resources. However, the effectiveness ofthe regulation is still questionable, so the copyright infringement in China is a considerable threat to Megastudy.
Considering