동기부여[動機附與, motivation]
1. 동기부여의 개념
① 동기: 개인이 어떤 행동을 어떤 목적을 위하여 일정한 방향으로 작동시키는 내적 상태(inner state)
② 동기부여(motivation): 인간의 행동을 개발하고 그 개발된 행동을 유지하고, 더 나아가 그들을 일정한 방향으로 이끌어 가는 행동의 총칭.
③ 정적인
rewarded with stronger market-leadership positions and higher levels of brand equity (Holt 2003; Leibig 2005;Shaw and Sudhaman 2005).
Abstract
Interestingly, the majority of the prior branding literature has focused primarily on the role of perceived fit in determining brand extension evaluation and success (Broniarczyk and Alba 1994; Keller 2002; Loken and John 1993; Park, Milberg, and Lawson 1
The Loyalty Program is Betraying you
현대사회와 기업경영
Successful
Loyalty Program
Defining
what should be gained
from effort?
“Golden Handcuffs”
“consolidation of purchases”
“spurring purchases”
You and a friend went to a fast food restaurant. Your friend said she would rather not have a cola because she "doesnt like the taste."
Two days later, you see her walking down the street, drinking a cola, and wearing a T-shirt with a picture of her favorite actor drinking a cola.
What do you think accounts for your friend changing her mind.
A. She is merely following the fad of the day.
B. She l