The reason why we choose the Bacchus as
our main subject
The Bacchus case, which a top drink for 40 years have been lose its occupancy to the another strong competitors, the Vita500.
The legend of the Bacchus, an immobile top (a start~2002)
1-1. The Bacchus marketing mix (4ps)
I. About eBay
1. Brief history of eBay
- The world biggest online auction company with 20 M users in more than 150 countries.
- .com company continuously going into the black since 1996
- The most popular online shopping website with the longest time of users’ stay
eBay Inc. (eBay) is one of the successful online business corporations. The very beginning of eBay goes up to 1995. Pier
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
Ⅰ Concept History and Background
ⅰ Description of the product or service
We will make and sell a meal at the restaurant. It will be product. What we have difference from others is menu. We is going to sell only health food such as fruit, salad, protein things.
we will serve breakfast, brunch and lunch for people who don't have time to prepare their meal, and deliver at home, workplac
Recently, In April 10 2011, the prime minister of Republic of China, Wen Jiabao, announced that china will continuously implement the tightening measures against inflation and the real estate market which had begun since the April 2010. In respond, China's central bank said it would raise the amount of money that lenders must keep in reserve as official concerns persist over inflation and rising