Revenues generated by iPhone (hardware) sales in 2009
(22 % of Apple’s revenues)
Revenues generated by App Store sales since its creation
App Store contribution to gross profit since its creation
Apple authorizes and sometimes promotes apps competitors
to its iTunes Store during keynotes.
How did Apple cross the chasm?
iPhone and iPod sales have enabled the Apple bran
designed to meet your needs throughout the day.
2. Business & Industry
Pull employees in with quick, grab and go items. Yogurt parfaits are on trend and hard to find elsewhere. And Yoplait® ParfaitPro™ makes them fast and easy with less mess and reduced waste.
3. College & University
Make our meal plan magnetic with brands our students love, promotions that keep them coming back for
Depth interviews, life story interview
Focus groups
Projective techniques
- Word associations
- Sentence completion
- Cartoon tests, Story telling (i.e., thematic apperception tests )
Ethnography
- Participant observation
Allows the participant to describe what is meaningful or important to him or her using his or her own words rather than being restricted to predet
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic