Virgin group is very well known and respected company in the western countries. Even Virgin has very unique company culture and well known CEO named Richard Branson. Many Asian countries don’t know about them. Actually they underestimate a true value of virgin group. Therefore we will analyze structure and culture of virgin group. And then focus on the Richard Branson who is the CEO of Virgin.
2-1. What segment(s) is Saturn now targeting?
(before)
→ 20-40s of the middle class
Saturn captured that customer prefer small-car costs low amount of fuel consumed because of inflation, raising of fuel cost and youth, women dissatisfied with services, quality of car. They noticed their target segmentation(20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose tha
of Today
We get confused whether the megachurches are religious institutions or enterprises. They justify their wealth by insisting that they use the money for missionary work and growth ofcommunity. Their excuse sounds like that huge money is necessarily needed for missionary work. However, there are many poor missionaries who are working in overseas countries. Faith is always prior to th
of T T started with changing the name of SK Telecom's mobile communication brand SPEED010011 to T. T represents 'Telecom', 'Technology', 'Top', 'Trust', and 'Together', etc, and it aims to create diverse value based on the best technology, and to offer faithful service to customers. T is composed of individual brands, such as T WORLD, T LIVE, T INTERACTIVE, T LOGIN, and T ROAMING.
1.3.1.2. Backg
Sources of consumer knowledge can be classified along two major dimensions
Personal versus Impersonal
: Whether or not the knowledge source is
another human being
(2) Business-controlled versus
Non-business-controlled
: Whether or not the knowledge source
originates from the business community
Consumers have more faith in knowledge sourc