HyundaiCard S →Young Women who love Shopping
The purchasing power of aged
20s women is largely increasing.
Women consumers show the relatively stable
propensity to consume even in depression.
2. HyundaiCard S →Product User
HyundaiCard concentrated on women and the situation when women
wanted to shop so that it intended to win the sympathy of women.
3. BlackCard →Pr
1. Executive Summary
This year there are outlook that department of Banking credit card companies would lead the market. To counteract this, We propose the strategy for theHyundaicard what located department of corporate credit card companies. First, Occupying number 1 in department of corporate credit card companies and then to jump to department of bank credit card. Our proposal is based on
Card, City Bank, Hana SK Card, HyundaiCard, Lotte Card, KB Bank, KEB, Samsung Card, Shinhan Card, Woori Bank.
And we can recognize companies more specific as follow.
A profession Card Company – Bank Business (BC Card, Hana SK Card, Shinhan Card)
A profession Card Company – Enterprise Business (HyundaiCard, Lotte Card, Samsung Card)
Combining the management of Bank – City
the second ranked through under the KB nation bank. At present the end march 2010, KB card have the 2 thousand and 5 million customer number, 1105 number ofoffice. and KB card have arranged not only biggest selling infra bank in korea but also the property is 203 trillion won. and we are going to show about the company´s strategy, advertise strategy and various theory based on advertising menta
I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea