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분야
pptConsumers
Company
Competitors
S-T-P
Marketing Segmentation
Product Positioning
Targeting
4 P
Product
Price
Place
Promotion
cooperate with interrelated enterprises
distinction through alphabet card
success of advertisement
lower position than bank credit cards
burden from various card system
- delicated service like expensive commission
2. Hyundai Card S →Young Women who love Shopping
The purchasing power of aged
20s women is largely increasing.
Women consumers show the relatively stable
propensity to consume even in depression.
2. Hyundai Card S →Product User
Hyundai Card concentrated on women and the situation when women
wanted to shop so that it intended to win the sympathy of women.
3. Black Card →Product User
These show
that
the black card
is
a special
credit
card
which
is used by
special people.
