idol from second generation. Because communication is developed, fans give birthday present to their idol singer as calling people together through Internet and they buy album using group purchase through Internet. And fan of first generation idol have a tendency to not obsess but cheer for their idol singer. By the way, in second generation their fans can know idol singer’s schedules and they
Introduction:
Wonder Girls, a popular and rising girl idol star group in Korea, is currently dramatically leading the Korean music industry with their unstoppable popularity. This group consists of five young teenage girls, ranging from the age 15 to 19. After researching thoroughly about the reasons behind Wonder Girls’ success and actually undergoing the process of learning the dance moves t
Idol’s Fashions and Trend
Fashion Trend of Idols
Effect of Idol’s Fashions
Preparation
Long and systematic training
Wide, deep, complex range
Appearance
Creating new, unique areas
Effective image marketing
group in Asia
4P Analysis
- Product : Music(revised partly), Music Video(revised partly), Concert(revised partly), TV program
- Price : Free(event) to expensive(Broad)
- Promotion : Simply selling CD, concert ticket by advertising(irregular), event
- Place : First Korea to 4 nations -> Expand to all Asian nations
Macroscopic perspective
1. Indonesia
- Demograph
idolgroups Girls Generation and Super Junior to target the customers in the teens and the twenties, and Korean public actor An Sung-Gi for the forties and fifties.
c. Differentiation
SPAO has defined four core values to differentiate its products and satisfy the customers’ increasing interest and needs of fast fashion clothes. The first is pattern. Different from other fast fashion brands in