customers and resulted in huge customer lose. The biggest problem for “Youngchul burger” was that they weren’t able to build a firm brand image. After an interview with the owner of “Youngchul burger”, his choice to raise price and repositioning the brand was an inevitable choice in order to meet the sky-rocketing ingredient cost. The owner clearly stated that he would never lower the
lead time but maximizing customer satisfaction in terms of price and taste
- The most emerging local burger shops around Anam these days
- Main competitive brand against Young-Cheol burger.
(2) Customer Satisfaction Analysis
We conducted customer questionnaire to figure out customers’ Satisfaction in terms of quality in process, output and physical circumstance of Young-Cheol Burger,
2. Competitive Analysis
General market conditions have been unfavorable to the general food industries, issues concerning MSG and ingredients from overseas, especially Chinese ingredients have led the consumers to get suspicious of the general food industries and started raise their own foods for themselves. Though the conditions are unfavorable certain brand and corporation managed to sustain
instead of bread.
Europe
ⓜ Chicken, bacon, onions are main ingredients.
Germany
ⓜ Beer can be bought from the restaurant.
Canada
ⓜ Lobster burgers on the menu.
Mexico
ⓜ Beans, cheese and salsa sauce on the muffin on the menu.
Hong Kong
ⓜ Patties are made with rice.
Japan
ⓜ Goroke1 burgers are on the menu
2. Environment Analysis
2-1. International Environment
ingredients.
In physical, the styling and packing is very important for Heineken. “Packaging is a key element in Heineken’s marketing and innovation strategy. New pack types create new consumption moments, build excitement around our brands, improve margins and higher volumes.” (Heineken N.V., 2008). The styling and packing of Heineken show the creativity and innovation of Heineken.
P