□ How did CP+B became a successful worldwide advertising agency?
◎ Image and Reputation
- There are multiple reasons for an advertising agency in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dom
Advertising
1) 특정 후원자에 의한 아이디어, 제품, 서비스의 비대인적 프레젠테이션 및 촉진의 유료 형태
2) TV광고, 라디오광고, 인쇄매체 광고, 직접반응 광고, 상호작용적인 광고, 옥외 광고 등이 있음
- 브랜드 에쿼티에 공헌하는 중요한 요소지만 구체적인 효과를 정량화하고 예측하기 어려움
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advertisements based on that information and user's preference. Likewise, showing preferred advertisements rather than a still frame while loading TiVo system would effectively get attention from the viewers and efficiently promote the products.
Secondly, Use 'one-stop purchase' strategy during the program. One of the strengths of TiVo system is that users can interact with it. Users can commun
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
6% of overall exports of goods, and is the basis of the service culture in many societies.
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Countries such as China have shown they are willing to spend in excess of £65 billion to boost their tourist industry.
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By encouraging tourism there is the potential to create a real positive economic impact, a particularly desirable idea considering the fragile global economic state.