Ⅰ. 서론
1. 선정동기
리츠칼튼 호텔은 한국표준협회가 매년 수여하는 한국서비스대상에서 3년 연속 호텔부문 대상을 수상하고, 3년 연속 한국 서비스품질 지수 최고점 획득, 3년 연속 “아시아 최고의 비즈니스호텔” 선정, 한국능률협회컨설팅이 주관하는 서비스품질 등급 심사에서 AAA 등급을
ssuggestion, Jinro is making various researches through on-line and off-line which will give an idea of current trends. Jinro's customer oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysisSituation analysis is the planning process beginning with an in-depth analysis of the organization'sinternal and external environments an
market. Itsstrongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, Nokia care helps customers to utilize Nokia’s product as much as possible. It successfully operates Nokia care line, Nokia care center, and Nokia authorize
international store in Peru, one of the coffee bean-producing nations. Hollys Coffee announced it would achieve two goals in Peru; operating eight stores and sales up to 7 billion Korean won within a year. In order to realize these goals, Hollys Coffee entered into the Peru through ‘master franchising’ method that allows individuals or corporations to buy the rights to sub-franchise within so
internet as a medium to provide appropriate service contents to target customers. It also effectively adapts to rapidly changing external factors, constantly updating itsservice contents and systems to gain competitive advantage. However, it shows great weakness when it comes to the adult education industry, and requires more information and systems that will help the company to increases its cu