Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
External Crisis & Overcoming
경쟁과열
· 日의 코마쯔는 Caterpillar보다 불도저 40% 이상 저렴한 가격으로 미국 시장 공급
· 장기적 경제계획과 기업, 정부, 금융이 긴밀한 관계를 맺고 효율적으로 협력하는 일본의 자본적 공격
· 日의 코마쯔의 제 3세계 및 개도국 공략, 다양한 제품, 공급 가격 경쟁 우위
History
1967 Incorporation of Hyundai Motor Company
1976 Launch of Hyundai Pony, the first Korean passenger car
1986 First export of ‘Excel’ to the U.S.
1998 Independent development of world-class high-performance V6 Delta engine
Since 2007 Hyundai is ranked as the world’s fifth-largest automaker.
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Swatch?
CEO of Swatch, Nicolas Hayek
2 Seated car
Fuel efficient (Hybrid Electronic automobile)
Unique panels
In 1994, Swatch and Mercedes Benz allied together with introducing a new chain
Mercedes City Car
Modular system
Insisted Suppliers
Installed own modules
Used own employees
MCC could share the development cost with suppliers
Secured contacts with suppliers